Tips for choosing domain name from experts

Consider using your name

I highly recommend registering your name as a domain even if you have no plans to do anything with it. Why? Because you never know if you just might become a household name in the future. And then you'll be glad you have it. (I use Namecheap to register all my domains. You can do it quickly, no website required.) If you plan on using your blog to sell a service you provide or if you hope to speak or become a published writer, your name might be perfect. If you have a really difficult name to say or spell, consider using your first and middle, or a nickname, or make up a new name altogether (yes, people really do that). - Amy Lynn Andrews


Make it expandable

You never know how your business might expand, so avoid names that box you in. For example, FlyFishingLures.com is nice, but what if you want to sell fishing poles down the line too? I also recommend avoiding life-stage-specific names like AllAboutMyWildAndCrazyToddlers.com. (It's good now, but they're toddler years will be over so fast!) - Amy Lynn Andrews


Short and sweet

The shorter the better. Enough said. - Amy Lynn Andrews


Choose '.com' first

Up to 75% of all websites are '.com' domains. It is still the preferred extension and the easiest to remember. If your number one name choice isn't available, then try your second choice before accepting other TLDs. Remember that some browsers accept address-only entries in their address bar. If you type just the domain name (and who knows how many of your users will just do that?) they will return, by default, to the '.com' site. - Ogi Djuraskovic - FirstSiteGuide team


Leave room to expand

It's smart to choose a domain name that's related to your niche because it gives users some idea of what your site is about. But you don't want to limit your options too much. For example, a florist might choose a domain name like orchidblog.com, but then want to start blogging about other flowers besides orchids. In that case, the domain might prevent you from attracting readers interested in other flowers. - wpbeginner


Append or modify if necessary

Tried all the tips above, but ended up with a domain name that's unavailable? If you have your heart set on a domain name, you can append or modify it a little to make it unique for registration. You can add a prefix or suffix, as was done in Rand's examples of 'ThePastaTerra.com' or 'PastaTerraShop.com'. You also have a little wiggle room on tip #4: go ahead and use a different extension, so long as it doesn't conflict with the other tips and works for your brand and audience. This might look something like 'Terra.Pasta'. We hope that these 8 tips help you zone in on the most effective domain name for your site. If you're currently juggling a few domain name ideas, feel free to share them in the comments. We'd love to hear what you're considering, and can help your business establish a thriving web presence. We offer services like website design and search marketing, all engineered to give you a leg up on the competition. - Denis Pinsky - Forbes


Use a Thesaurus for Domain Name Ideas

Okay, so no matter what I say about picking a domain name that's brandable, simple, has a good ring to it, is easy to memorize, and so on and so forth, the fact of the matter is that coming up with a truly good name is hard. Sometimes, you'll easily go through tens of different terms before you settle on that perfect one, while other times nothing will seem good enough. In that case, Thesaurus.com can be the secret weapon in your arsenal. The site will help you find synonyms and also provide quick definitions to help you not to make a silly mistake by building your domain name around a word with a meaning you've misunderstood. Note: As I mentioned above, it's not advisable to just go with a standard, dictionary word as your domain name, even if it comes from a thesaurus. Always add some modifiers to it, or turn it into something original by changing a few letters here and there. - Karol K - Winning WP


Use keywords

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google. It is very hard to find a good domain with your target keywords that's not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out. - wpbeginner


Think Long-Term

Are you ready to marry your domain? You should be, because it will be one of the biggest elements that defines your business and brand for years. Plus, if you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short, it's a huge pain. So, when you choose your domain, think long-term. For example, if your company helps businesses optimize their websites for SEO, you could choose a domain name like, 'OptimizedSEO.com' But if you think there's a chance you might expand to more general digital marketing services in the future, like email marketing, PPC, etc. then it might be wise to reconsider your domain name. You don't want to pin yourself down to a certain niche if you think you might expand out of that niche. So, keep your long-term vision in mind when picking your domain name. - ROBERT MENING - WebsiteSetup


Use keywords

Have you read my post What is SEO? (And Why It Matters)? Your domain is one of the best places to use a keyword or two. And the more compact and closer to the beginning of your domain, the better. For example, if 'fly fishing' is your keyword, FlyFishingAdventures.com is better than AdventuresInFlyFishing.com. - Amy Lynn Andrews


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