Tips for choosing domain name from experts

Pick a Unique Domain Name

A unique domain name will help your clients remember you. Stay away from names that play on the reputation of an existing business. Generate a following that is exclusively yours. - Wix


Beware of trends

Anything that deals with something trendy will, like the trend, fade away. Stick with a classic name that will span the generations and not be tied down to a trend or fad. Deciding whether something is a trend or here to stay, is a matter of personal judgment, but it's usually not too hard to tell. - Ogi Djuraskovic - FirstSiteGuide team


Brandable Over Generic

Creative and brandable are always better than generic. Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand. Here's the main difference between a brandable and generic domain name: A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. For example, do you know the difference between Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com? Probably not, right? These are horribly generic. They don't have any meaning. You won't hear anyone talking about how awesome 'Insurance.com' is. Plus, variants of the word 'insurance' will increase the competition and make it blend in even more. But sites like UnitedHealthCareOnline.com and Anthem.com stand out, because they stand for something. When people hear those domain names, there is a trust factor there. Here's how to find a more brandable domain name: Create new words. You can make up your own catchy, new words. That's what Google, Bing, and Yahoo did. Use existing words. You can use a thesaurus to find interesting words that fit your brand. Use domain name generators. These tools can help you create a unique, brandable domain name from your initial domain ideas and keywords. (We'll highlight some of our favorite domain name generators later on in this post.) - ROBERT MENING - WebsiteSetup


Try a domain selection tool

If you are having a hard time brainstorming for an idea, no worries, the internet has your back. Try using a domain selection tool to help you find the perfect domain. Tools like DomainsBot or NameMesh can help you find that perfect domain. But remember to adhere to the advice above when using these tools. - Ryan Shelley - Search Engine Land


Exact Match Domains (EMD)

An exact match domain is a web address that is identical to the word or phrase that a user entered into Google or another search engine. For example, if someones searched for 'Weather,' the EMD is 'www.weather.com.' - Wix


Avoid trademark infringement & confusion

The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links. - Denis Pinsky - Forbes


Make it pronounceable

This tip is closely related to our first bit of advice. Even though users aren't likely to be saying your domain name out loud, pronounceability is still important. This is because of something called processing fluency: the ease with which our brains can process information. Names that don't require a person to think too hard are usually the easiest to remember, and also more likely to inspire positive associations. 'If you have to spell it over the phone, you've lost.' says Jason Calacanis, the serial entrepreneur and angel investor behind tech giants like Uber, the Launch Festival, and This Week in Startups. When people routinely misspell your domain name because it's too hard to figure out, all of that potential traffic is lost. Most people will give up searching for your brand's site quickly; they don't have the time or desire to try multiple Google searches of possible spellings. The lesson here is simple: make it easy for your customers to find you! - Denis Pinsky - Forbes


Use keywords

Have you read my post What is SEO? (And Why It Matters)? Your domain is one of the best places to use a keyword or two. And the more compact and closer to the beginning of your domain, the better. For example, if 'fly fishing' is your keyword, FlyFishingAdventures.com is better than AdventuresInFlyFishing.com. - Amy Lynn Andrews


Be Careful When Buying Existing Domain Names

As I mentioned a couple of points above, buying an existing domain name is a bit different from buying a new one. First of all, since it's not new, this means it already has a history. And you can never be entirely sure what that history is. On the bright side, the domain's history may give you a boost in Google since you're not starting from scratch - Google already knows the domain. But, on the flip side, if the domain has featured any kind of 'non-kosher' stuff (porn, gambling, spam content, email spam distribution), then it may be banned from Google entirely. Buying your domain from a marketplace such as Flippa gives you some safety, since every domain is validated at least in the most basic way. However, to make things a bit safer, you should also perform checks of your own. First, do a manual check by going to Google and searching for: site:YOURDOMAIN.com This will tell you whether Google has any pages indexed from that domain. Finding anything is a good sign. It means the domain isn't banned. Not finding anything doesn't have to be a deal-breaker, though. If the domain is blank - no website - then there's nothing for Google to find in the first place. However, if there is a website but Google can't see it (via the site:YOURDOMAIN.com phrase), this is a red flag. You can also do checks via tools such as bannedcheck.com and ismywebsitepenalized.com. But also keep in mind that these things are not foolproof. Consider them helpers. - Karol K - Winning WP


Keep it short

While keywords are important, don't go overboard with domain length. It's better to have a domain name that's short and memorable. It's a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names, and you'll lose out on that traffic. That's why it's a good idea to keep your domain length short. - wpbeginner


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