Tips for choosing domain name from experts

The Right Domain Will Help You Get Found

Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com - Wix


Go after .com

When it comes to extensions, being unique isn't always better. While new extensions like '.me' or '.pro' may feel hip and eye-catching, '.com' is still the easiest to remember and most often used. In fact, _ of all websites use a '.com' extension. If you can't get the '.com', go with other well-known extensions like '.co' or '.net' or '.org'. Then plan on acquiring the .com in the future. Of course, you'll need to check who owns the .com first. If a big brand already owns your preferred .com, you won't be able to afford to buy it from them down the road. Unless you make mega bucks. But what about those country-specific extensions, such as '.nl' for the Netherlands, or '.de' for Germany? These are perfectly fine if you're not planning to do business outside the country you select. For instance, the .ca extension is great for a Canadian company operating solely in Canada. - Denis Pinsky - Forbes


Stick with .com

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren't as tech-savvy, will automatically type '.com' on the end of every domain without thinking about it. If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com. It's smart to avoid that risk by sticking with .com. Not to mention, most smart phone keyboards automatically have a .com button. - wpbeginner


Make it brandable

Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a real problem because they don't sound like a brand. They sound generic, or strange. For example, if we wanted to create a pasta website that has pasta recipes and sells some pasta related e-commerce products on it; Pasta-shop.com would be hard to brand, say, or remember. PastaAficionado.com sounds brandable, is unique, but quite challenging to say. PastaLabs.com would be amazing because it has a scientific connotation to it, is very brandable, unique, memorable, and stands out. - Rand Fishkin - Moz


Buy the Common Misspellings of Your Domain

This, however, can grow your annual domain bill even further, so it's your call. In general, you're going to be pretty safe if you just focus on a couple of the most likely misspellings of the domain. Looking at my earlier example, Lotterio.com could be misspelled as Loterio.com - single 'T'. Once you have those, redirect them back to your main domain name. - Karol K - Winning WP


Help Yourself to Some Domain Name Generators

This is another kind of helper that you can use if you're finding it hard to come up with a cool domain name, and thus, by extension, your business name as well. These tools are very simple to use, but also surprisingly helpful. All they need is one keyword from you - a seed keyword (or a seed key-phrase) - and, in return, they give you tens or even hundreds of suggestions, full of valid and available domain names that you can register right away. The best such tools include: LeanDomainSearch, created by the guys at Automattic (also known for WordPress.com). For example, this is what you get when looking up 'coffee': LeanDomainSearch Business name generator by Shopify works similarly to the above, and also helps you build a Shopify store with the domain name of your choice. Nameboy is a bit more old-school - especially in its design - but it's still useful. This one needs more specific input, and does a better job once you have a general direction you want to follow with your name. - Karol K - Winning WP


Make it intuitive

A good domain name gives people a strong idea of what a website will be about. Being able to look at a domain name and say, 'Oh, they probably do this. This is probably what that company is up to.' is a big win. PastaPerfected.com for example is pretty obvious, intuitively about pasta, and anyone could figure that out. - Rand Fishkin - Moz


Check Availability on Social Media Sites and Trademarks

Before you move forward with a specific domain name, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name. To build your brand, it's ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web. And to avoid legal issues, you should stay away from names that already have trademarks. So, how can you quickly check social networks and trademarks for your potential domain name? It's quite easy with a tool like Knowem. Search your potential domain name there, and it'll show you if it's available throughout over 25 popular social networks, and also if there are any trademarks already registered to the name. If it's taken, consider tweaking it so that you can create original social media profiles. - ROBERT MENING - WebsiteSetup


Easy to Type

Think of some of the most popular websites in the world. What comes to mind? Google, Facebook, Twitter, Instagram, Yahoo, CNN... One big thing they have in common is that they're all easy to spell. Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, then it's too complicated. The last thing you want is for potential visitors to mistype your domain and end up on a different website! Here's an easy way to test this... Tell 10 people your potential domain name and ask them to spell it. If more than a few people struggle to spell it, then you need to simplify it. - ROBERT MENING - WebsiteSetup


Keep it short

While keywords are important, don't go overboard with domain length. It's better to have a domain name that's short and memorable. It's a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names, and you'll lose out on that traffic. That's why it's a good idea to keep your domain length short. - wpbeginner


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