Tips for choosing domain name from experts

Make it expandable

You never know how your business might expand, so avoid names that box you in. For example, FlyFishingLures.com is nice, but what if you want to sell fishing poles down the line too? I also recommend avoiding life-stage-specific names like AllAboutMyWildAndCrazyToddlers.com. (It's good now, but they're toddler years will be over so fast!) - Amy Lynn Andrews


Consider using your name

I highly recommend registering your name as a domain even if you have no plans to do anything with it. Why? Because you never know if you just might become a household name in the future. And then you'll be glad you have it. (I use Namecheap to register all my domains. You can do it quickly, no website required.) If you plan on using your blog to sell a service you provide or if you hope to speak or become a published writer, your name might be perfect. If you have a really difficult name to say or spell, consider using your first and middle, or a nickname, or make up a new name altogether (yes, people really do that). - Amy Lynn Andrews


Buy the Common Misspellings of Your Domain

This, however, can grow your annual domain bill even further, so it's your call. In general, you're going to be pretty safe if you just focus on a couple of the most likely misspellings of the domain. Looking at my earlier example, Lotterio.com could be misspelled as Loterio.com - single 'T'. Once you have those, redirect them back to your main domain name. - Karol K - Winning WP


Make it brandable

Your domain name will be your brand. Some names speak for themselves. When you hear the name, you know what the website is about. Take a look at Top 100 blogs by DailyTekk, and you'll see that most popular websites have brandable names. - Ogi Djuraskovic - FirstSiteGuide team


Avoid trademark infringement & confusion

The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links. - Denis Pinsky - Forbes


Easy to Type

Think of some of the most popular websites in the world. What comes to mind? Google, Facebook, Twitter, Instagram, Yahoo, CNN... One big thing they have in common is that they're all easy to spell. Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, then it's too complicated. The last thing you want is for potential visitors to mistype your domain and end up on a different website! Here's an easy way to test this... Tell 10 people your potential domain name and ask them to spell it. If more than a few people struggle to spell it, then you need to simplify it. - ROBERT MENING - WebsiteSetup


But all the good names are taken!

Be creative. It's very possible (and in many cases probable) that you'll come up with the perfect domain only to find it's already taken when you try to register it. Don't be afraid to go back to the drawing board. Try looking up similar words in the thesaurus. Ask others for ideas. Mix words up or around. Use a tagline, a nickname or a phrase you say all the time. - Amy Lynn Andrews


The Right Domain Will Help You Get Found

Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com - Wix


Use keywords sensibly

It's true that having some keywords in your domain name can help. However, you shouldn't bend over backwards to include exact match phrases. Doing so can actually hurt your brand. Google caught on to this spammy tactic, so an exact match keyword domain isn't much of a ranking factor anymore. Besides, many users have developed the impression that such sites are spammy and low-quality. Which men's athletic shoe domain do you think sounds more professional and trustworthy: SportsDirect.com, or BuyMensSportShoes.com? Our advice: avoid using generic keywords and phrases exclusively. Not only are they hard to remember, but domain names based solely on generic keyword strings don't carry the same SEO benefit they used to. - Denis Pinsky - Forbes


Use the Right Domain Name Extension

When you choose your domain name extension, you can be sure of one thing: '.com' is still the best. According to research from Registrar Stats, 75% of domains have the '.com' extension, second is '.net' and third is '.org' Why? Well, '.com' is more familiar and easier to remember. While there are many successful websites with a '.net' and '.org', your website will probably do better if it has a '.com' extension. It's the safer bet. My advice: Go with .com. If that's taken, try .net or .org. If these are taken too, you'd be better off brainstorming a new domain name. And oh, also avoid those weird extensions like '.club', '.space', '.pizza' and so on. - ROBERT MENING - WebsiteSetup


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