Tips for choosing domain name from experts

.Com? .Org? .Info?

Every web address ends with a period followed by a domain extension. Those 3 to 4 letters are known as 'top-level domains' (TLDs). Wix lets you choose from 33 TLDs. Each one has its benefits, so find the one that best suits your business. - Wix


Create and meet expectations

What is the expectation you want to set when someone hears your URL for the first time? If they can't instantly grasp what you do or who you are, you have a problem. While sites like Amazon, Trulia, Google and Trivago sound cool, it takes a lot more marketing and branding to make them work. Domains like NYtimes.com, Homes.com, and Overstock.com all let you know what to expect up front. - Ryan Shelley - Search Engine Land


Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it's been around for so long. A bevy of new generic top-level domains - like .photography, .nyc and .guru - offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they're often used: .co : an abbreviation for company, commerce, and community. .info : informational sites. .net : technical, Internet infrastructure sites. .org : non-commercial organizations and nonprofits. .biz : business or commercial use, like e-commerce sites. .me : blogs, resumes or personal sites. Pro tip: You don't need to build a website for every domain. Just forward any additional domains to your primary website. - Andrea Rowland - GoDaddy


Make it easy to pronounce and spell

You should be able to easily share your domain when speaking as well as writing. You never know when you'll be asked to share your domain name in person. It should be easy to understand and spell for any listener. - wpbeginner


No numbers or hyphens

Numbers and hyphens (especially hyphens) cause confusion. Stay away from them at all costs. Even something as clever as the number1website.com will cause confusion. Make the name speak for itself. - Ogi Djuraskovic - FirstSiteGuide team


Shorter is always better

As we've been saying, shorter is better. If you can't get your domain name down to one memorable word (almost impossible to come by these days), then consider adding one or maximum two more words. Combinations of two words work great for the memorable names like LifeHacker.com or GeekSquad.com. Also, don't use an acronym. People will never remember the letters unless it's a highly catchy name. - Ogi Djuraskovic - FirstSiteGuide team


Protect and build your brand

To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it. - Andrea Rowland - GoDaddy


Append or modify if necessary

Tried all the tips above, but ended up with a domain name that's unavailable? If you have your heart set on a domain name, you can append or modify it a little to make it unique for registration. You can add a prefix or suffix, as was done in Rand's examples of 'ThePastaTerra.com' or 'PastaTerraShop.com'. You also have a little wiggle room on tip #4: go ahead and use a different extension, so long as it doesn't conflict with the other tips and works for your brand and audience. This might look something like 'Terra.Pasta'. We hope that these 8 tips help you zone in on the most effective domain name for your site. If you're currently juggling a few domain name ideas, feel free to share them in the comments. We'd love to hear what you're considering, and can help your business establish a thriving web presence. We offer services like website design and search marketing, all engineered to give you a leg up on the competition. - Denis Pinsky - Forbes


Think Long-Term

Are you ready to marry your domain? You should be, because it will be one of the biggest elements that defines your business and brand for years. Plus, if you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short, it's a huge pain. So, when you choose your domain, think long-term. For example, if your company helps businesses optimize their websites for SEO, you could choose a domain name like, 'OptimizedSEO.com' But if you think there's a chance you might expand to more general digital marketing services in the future, like email marketing, PPC, etc. then it might be wise to reconsider your domain name. You don't want to pin yourself down to a certain niche if you think you might expand out of that niche. So, keep your long-term vision in mind when picking your domain name. - ROBERT MENING - WebsiteSetup


Help Yourself to Some Domain Name Generators

This is another kind of helper that you can use if you're finding it hard to come up with a cool domain name, and thus, by extension, your business name as well. These tools are very simple to use, but also surprisingly helpful. All they need is one keyword from you - a seed keyword (or a seed key-phrase) - and, in return, they give you tens or even hundreds of suggestions, full of valid and available domain names that you can register right away. The best such tools include: LeanDomainSearch, created by the guys at Automattic (also known for WordPress.com). For example, this is what you get when looking up 'coffee': LeanDomainSearch Business name generator by Shopify works similarly to the above, and also helps you build a Shopify store with the domain name of your choice. Nameboy is a bit more old-school - especially in its design - but it's still useful. This one needs more specific input, and does a better job once you have a general direction you want to follow with your name. - Karol K - Winning WP


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