Tips for choosing domain name from experts

Exact Match Domains (EMD)

An exact match domain is a web address that is identical to the word or phrase that a user entered into Google or another search engine. For example, if someones searched for 'Weather,' the EMD is 'www.weather.com.' - Wix


Start with keywords

Before logging into to your favorite domain registrar, take some time to brainstorm a few ideas. It can be helpful to have three to five keywords in mind when doing this exercise. These words and phrases should clearly define what you do (or want to do). Mix and mash them together and see what looks right and makes sense. Don't force the process - just let it flow. For example, let's say you are starting a local bakery. Some terms you want to include would be your city, fresh bread, baked goods, bakery and so on. Here's a pro tip: Use prefixes and suffixes to help you create a good domain that grabs attention. For this example, you may end up with a domain like superfreshbread.com. - Ryan Shelley - Search Engine Land


Make it brandable

Your domain name will be your brand. Some names speak for themselves. When you hear the name, you know what the website is about. Take a look at Top 100 blogs by DailyTekk, and you'll see that most popular websites have brandable names. - Ogi Djuraskovic - FirstSiteGuide team


Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com. - Andrea Rowland - GoDaddy


Stick with .com

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren't as tech-savvy, will automatically type '.com' on the end of every domain without thinking about it. If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com. It's smart to avoid that risk by sticking with .com. Not to mention, most smart phone keyboards automatically have a .com button. - wpbeginner


Brainstorm

Pick at least five words or phrases that describe the key topic of your website. Write them down, then mix and match the words to create possible domain names. Choose one that sounds good and will be memorable. There's a rule in advertising that says when launching a new product, you need to start by making a list of ten names. The first three are easy. Maybe you can do five or six without breaking a sweat, but by the time you get to last one, you'll be stuck for more ideas. Using the outline described above, choose the best one from your list and you are on your way. Don't be afraid to ask some friends what they like. That's the best way to help choose your domain name! - Ogi Djuraskovic - FirstSiteGuide team


Register Your Corresponding Social Media Handles

Social media is key these days - whether we like it or not. The average web-connected human spends one hour on Facebook every day, and, in total, Facebook gets 2 billion visits a month. That's BILLION. What I'm trying to say is: People are much more likely to check what's going on with your brand on Facebook than by actually visiting your website. This is just one of the reasons why you absolutely have to have your professional profiles set up on the most popular social media sites. Whenever possible, get the same handles as your domain name. If these are taken, be creative and use some suffixes or prefixes. Some options: now, daily, hq, get, app. For example, my fictional Lotterio.com brand could go by LotterioHQ on Twitter. - Karol K - Winning WP


Bias towards .com

I know, it's 2017. Why are we still talking about .com? The internet's been around 20-plus years. Why does .com matter so much when there are so many TLD extension options? The answer is, .com is the most recognized and most accessible TLD. Cognitive fluency dictates that we should go with something easy, that people have an association with, and .com is still the primary TLD. If you want to build up a very brandable domain that can do well, you want a .com. Probably, eventually, if you are very successful, you're going to have to try and go capture it anyway, and so I would bias you to get it if you can If it's unavailable, my suggestion would be to go with the .net, .co, or a known ccTLD. Those are your best bets. A known ccTLD might be something like .ca in Canada or .it in Italy. - Rand Fishkin - Moz


Consider Enabling Domain ID Protection

In simple terms, domain ID protection masks your personal contact information from anyone performing a whois lookup on your domain name. By default, and under ICANN rules (the organization that regulates domain names), all domain names must have publicly viewable contact information assigned to them - the same information you had to provide during registration. This includes your name, address, phone number, and email address. Let me say this again, by default, all of this is visible to anyone who puts your domain name through a tool such as the aforementioned who.is. This is not perfect. First, anyone can see this info, which means your personal details are exposed. You're basically sacrificing part of your privacy for nothing in exchange. So, the way to solve this is to set domain ID protection with your domain registrar (all domain registrars offer this). This is usually a paid feature, though. The price tag can be around $1 a month. - Karol K - Winning WP


Use keywords

Try using keywords that describe your business and the services you offer. For example, if you're a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. Include the keywords that people enter when searching for your products or services. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers. - Andrea Rowland - GoDaddy


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