Tips for choosing domain name from experts

Keep It Concise

In general, when it comes to the length of your domain, shorter is better. According to research from Gaebler.com, a magazine for entrepreneurs, the top-5 websites have approximately 6 characters in their domain name. As you move down through the list of the top 1 million domain names, there is a direct correlation between domain name length and popularity. (Popularity in this case refers to the amount of web traffic the site receives.) Domain name length Source: Gaebler.com And in the top 100 websites, the longest domain is 17 characters. All of this data shows that you should keep your domain name concise. Aim for 6-14 characters - and remember: the shorter, the better. Most likely the shorter domain name are taken LONG time ago and sold for thousands of dollars. So if you can't find something short, make it brandable. My own site - WebsiteSetup.org is exactly 12 characters. - ROBERT MENING - WebsiteSetup


.Com? .Org? .Info?

Every web address ends with a period followed by a domain extension. Those 3 to 4 letters are known as 'top-level domains' (TLDs). Wix lets you choose from 33 TLDs. Each one has its benefits, so find the one that best suits your business. - Wix


Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com. - Andrea Rowland - GoDaddy


Avoid hyphens

Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don't want to give the wrong impression to potential visitors. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor's site if they forget to type in the hyphens. - wpbeginner


Choose a Brandable Name

We all know that branding is crucial to long-term success, but what exactly makes a domain name brandable? There are many factors that come into play here, but the most important ones are as follows: A brandable name has no specific meaning (eg 'Google' is not a word, 'YouTube isn't one either). It's unique - your competition doesn't use anything similar. It's easy to memorize - not too wordy, no complex vowel combinations. It's easy to pronounce and dictate over the phone. It sounds trustworthy - some names can be a little shady by definition, for instance, WinTheLotteryToday.com may be too bold, but Lotterio.com sounds way better. To make the brainstorming process easier, you can experiment with some combinations of actual words and random suffixes, like I did with the Lotterio.com example above. The main goal here is to create a potential for the domain name to build brand value over time. In other words, as much as possible, try making sure the name has a good ring to it. It should be fun to say out loud, and not difficult to memorize immediately. Think about the likes of Uber: It's short and snappy, and there's no confusion as to how to spell it - even when mentioned in passing in a conversation. - Karol K - Winning WP


Make it unique

Your domain is part of your brand. Making sure it stands out is extremely important for you and your users. Having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion. Be careful that you're not trying to be too unique, however. Forcing an alternative spelling of a common word can lead to big trouble. An example cited in the book, 'The Art of SEO: Mastering Search Engine Optimization,' is that of the popular image site Flickr. When the site founders established their domain, they did not use the standard spelling, flicker.com, and they may have lost traffic as a result. They ended up having to purchase the correctly spelled domain and have the additional domain redirect to Flickr.com. - Ryan Shelley - Search Engine Land


Avoid trademark infringement

You have to be careful because it's not whether you think your domain name could be confused. It's whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This can also create brand confusion, which is hard for your brandability. You should talk to an attorney or a legal professional if you have real concerns. Trademark owners can attempt to sue a domain name owner, who's owning the domain legitimately and using it for business purposes, and that sucks. - Rand Fishkin - Moz


Avoid strings of words

If you have a wide range of interests and you also want to incorporate keywords in your domain, you might be tempted to string them all together. I recommend against this simply because it's confusing. LuresRodsLinesPoles.com is a recipe for major confusion when a visitor is trying to remember the correct order. - Amy Lynn Andrews


Make it memorable

Word-of-mouth marketing is still the best of all. If you want to help your brand spread faster, make your domain easy to remember. Having a great website won't matter if no one can remember your domain name. - Ryan Shelley - Search Engine Land


Keep it short

While keywords are important, don't go overboard with domain length. It's better to have a domain name that's short and memorable. It's a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names, and you'll lose out on that traffic. That's why it's a good idea to keep your domain length short. - wpbeginner


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